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The Story of
Madame X

A scandal. A painting. A mansion. Two centuries of history at 927 Toulouse Street.

Portrait of Madame X by John Singer Sargent, 1884

Portrait of Madame X (Madame Pierre Gautreau) — John Singer Sargent, 1884. Oil on canvas. Metropolitan Museum of Art, New York.

1859

Born in New Orleans

Virginie Amélie Avegno entered the world at 927 Toulouse Street, daughter of Anatole Placide Avegno — an Italian-French Creole — and Marie Virginie de Ternant, descended from French nobility raised at Parlange Plantation.

1862

A Father Lost at Shiloh

Major Avegno commanded the Avegno Zouaves — a famously cosmopolitan Confederate battalion of French, Spanish, Mexican, Irish, Italian, Chinese, German, Dutch, and Filipino soldiers. He was killed at the Battle of Shiloh. Amélie was three years old.

Study of Madame Gautreau by Sargent

Preparatory study for Portrait of Madame X — John Singer Sargent, c. 1883

1867

Paris Beckoned

At eight years old, Amélie and her mother fled the ruins of post-war New Orleans for Paris. Her sister Valentine had already been claimed by yellow fever the year before. She would never truly return to the city of her birth.

1878

La Belle Madame Gautreau

At nineteen, she married Pierre Gautreau, a banker twice her age. Then she became Paris’s most conspicuous beauty — powdering her skin with lavender, consuming arsenic for pallor, dyeing her hair with henna. The press called her “a professional beauty.” She worked hard at it.

1883

Sargent’s Obsession

John Singer Sargent, a young American expatriate desperate to make his name, sought her out. He wrote to a mutual friend: “I have a great desire to paint her portrait… you might tell her that I am a man of prodigious talent.” He offered to paint her for free. Two ambitious Americans, both betting everything on one canvas.

Sargent in his studio with the painting

John Singer Sargent in his studio with Portrait of Madame X, c. 1884

1884

The Scandal of 1884

At the Paris Salon, the portrait ignited fury. The fallen shoulder strap, the bare skin, the deathly pallor — critics said standing before it, one “would hear every curse word in the French language.” Gautreau’s mother begged Sargent to remove it. He refused. Both were driven into hiding.

1884–1916

A Masterpiece in Exile

Sargent repainted the strap, fled to London, and kept the painting for over thirty years. When he finally sold it to the Metropolitan Museum of Art, he had one instruction: “I should prefer that the picture should not be called by her name.” He called it simply “the best thing I have done.”

Today

The New Orleans Mona Lisa

Now one of America’s most famous paintings — sometimes called “The New Orleans Mona Lisa” — it hangs on permanent display at the Met. And it all began here, at 927 Toulouse Street.

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The Building

Built between 1825 and 1830, this three-story masonry townhouse is a masterwork of Creole architecture.

c. 1825 Year Built
8,500 Square Feet
3 Stories
7 Apartments

Architecture

  • Masonry Porte-Cochère Creole Townhouse
  • Pilasters at façade ends and between upper-floor openings
  • Refined dormers with unusual second-floor balcony railing
  • Toulouse Street-facing balconies on second & third floors
  • Rear balconies overlooking the courtyard
  • Carriageway entrance to private courtyard

Modern Updates

  • New slate roof installed 2023
  • Full renovation completed 2012
  • Updated electrical, plumbing & HVAC
  • Independent meters per unit
  • Property security lighting
  • Shared courtyard with pond & water feature
  • Gated parking for 5+ vehicles

Location

927 Toulouse Street
Between Dauphine & Burgundy
French Quarter, New Orleans

  • Heart of the French Quarter
  • Half block from Bourbon Street
  • 0.2 miles from N. Rampart St. transit
  • Near Louis Armstrong Park & Jackson Square
  • Walker’s paradise

Her mansion still stands.
Come see it.

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